We have been an SEO specialist for many years, so we know how you can get higher in Google with your website. We often see websites that are completely in line with the current time in terms of design, but that the website has not been structured correctly. The appearance of your website is just as important as the texts you place on your website. Trigger your website visitors to stay on your website and if possible take products and services from you, who wouldn't want this !?
To give you a hand, we listed the 10 most important tips for perfect website texts for you!
Tip 1 - Write easily and use paragraphs.
Nothing reads better than a clear page divided into headings. This way you will be guided through the page with website texts in a nice way. Do not use professional language or difficult terms, because people simply drop out. Writing a good website text starts with knowing your target audience and what interests them.
Tip 2 - Use clear titles and headings.
SEO texts are super important for your Google rating and with the use of titles and good headlines, you can be one step ahead of your competition. With heading tags such as H1, H2, H3, H4, H5 and H6, you can create a good structure on your web page. Google then reads your website page better and thinks it is extra good if you have worked with it, which takes you higher in Google. In addition, it is also a great method for the visitor to read your website texts.
Tip 3 - Think carefully about your welcome message.
When you visit a website, the first impression is the most important. This determines in 97% of the cases whether they immediately drop out to continue searching on your website. Never use "Welcome ...", this is not done! Try to elicit an emotion from your website visitor so that he is triggered to continue reading.
Tip 4 - Determine some keywords and get started.
When writing website texts, you should always ask yourself the question: "What question / term do I want to use this page in Google?". If you have answered this question, it is advisable to include these keywords in the text as much as possible.
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Tip 5 - Use active sentences instead of passive ones.
Here he comes again, use short and active sentences! This brightens up people and they are also reading more actively because we can imagine and make things our own. Writing website texts is a profession in itself, but this is definitely a tip that you should keep in mind for good website texts.
Tip 6 - Make your website text attractive with images.
Pictures make your text more lively and it is more fun to read. In addition, it clarifies your message. You can write the world about that very nice phone, but with a photo included, the website text becomes "real" and people can move around in your website text.
Tip 7 - Short lists provide clarity.
If you want someone to be able to see the benefits of your product or service directly from your website text, it is very useful to make a summary. If website visitors are scanning your text, they will not skip it. Because it is short enough to read and with that they can immediately check the positive points of your product or service.
Tip 8 - Make links in your website texts.
A good link in your website text will make people read even more website pages. By this we don't mean links like click here, but for example “Do you want to have your website built? We will arrange this for you”.
Tip 9 - What is the purpose of your text?
Start right away with the conclusion or a short summary of the text. This way your visitors immediately know what your website text is about and they do not have to guess or get annoyed when there is uncertainty.
Tip 10 - Limit language and spelling mistakes in your website texts.
Nothing is worse than all spelling mistakes in your website texts. You may notice yourself, but every website contains a few spelling errors. Of course it remains human work and this is not bad in itself, but make sure you do everything you can to limit this. Have your written website texts read by third parties and use a spell checker.
Do you need help writing website texts?
We are happy to help you and can advise you well when writing your own website texts.