There is often a lack of the (right) approach to creating a good website. By answering the following 5 questions you will quickly know whether you are on the right path.
Tip 1 - How do you get the desired number of visitors to your website?
More specifically, what marketing techniques do you want to use to attract the visitors for your specific target group? Is it Search Engine Optimization? Pay per click ads? Social media?
This step is very important. It is often answered by the following questions below.
Always calculate which marketing technique works best for your website, do not invest endlessly, but monitor and adjust your marketing strategy based on your findings. (How much you spend getting a customer.)
Tip 2 - Who visits your website, which visitors do you want to attract?
A visitor must know what to do within a few seconds of coming to your website. Does he have to register to continue? Should he click a button for more information? Once you have determined which visitors will come to your website, you can determine what to do as soon as they are there.
Do not try to make everyone happy, this is impossible ;-). But make your website clearly organized for direct visitors where they should go. Too much on your website will be perceived as too busy and difficult to navigate, resulting in dropped visitors. Focus on some important features that the majority of your visitors will want to use.
Tip 3 - What questions will my website visitors have?
Am I in the right place / website? What are the rates here? How do I find out whether your product or service is actually good and, more importantly, can be trusted? How can I find more information about the services and your company? How can I reach you with any questions?
Try to answer these questions before they are asked by your visitors. For example, if your visitors come to purchase a specific product that you may be known for in the industry, make sure this product is easy to find so that your visitors know they are in the right place. What do you want your visitors to do?
Tip 4 - What do you want your visitors to do?
Should they contact you by phone? Via email? Sign up for something? Buy your product directly online? A good website subtly sends its visitors to where they want them to end. If you're selling a product, convince your visitors to buy and make it as easy as possible for them to do so. If you offer a service, let them know how and why they benefit from your service. Be clear and clear. Don't let your visitors think too much.
Tip 5 - How do I keep in touch with my visitors?
Keep in mind that most people who come to your website will not immediately become a customer, very unfortunate but true. In fact, the average instant conversion rate on the Internet is about one percent, meaning that only 1 out of 100 visitors will either sign up immediately or buy something.
Discover therefore which forms of communication your visitors prefer to stay in touch with: email, a blog, Twitter, Facebook, RSS feed, etc.
Stay in constant contact with your visitors, don't tire them out, but since most don't convert on the first visit, this is certainly important. Try to convince them to come back to the website.