Does your company need to have a website? Yes!
Many small businesses still don't use the internet to do business.
The first reason your company needs a website, even if your company has five employees or less, is because there are so many potential customers on the web. We have listed the six best reasons why you really should have a website.
1) People use the internet as they used to use the phone book.
Almost everyone uses the internet to get information - even local information. Potential customers use their smartphones and tablets to decide where to go and what to buy. Google takes the location of your search into account in the search results, so local entrepreneurs will come forward faster. Don't have a website? Then there is a good chance that this potential customer will not find you.
2) A company website offers you another option for collecting data and generating leads.
It is not self-evident that you approach people in your store for an email address or telephone number.
But getting people to leave their email address on a website is much easier - especially if they experience getting something in return, such as a newsletter, a special report, or an ebook. And once you have the email address, you have a different way to reach your potential customer.
3) A business website gives your company legitimacy.
People expect companies to have their own websites, just as they expected companies to have a real physical business address. Not having a company website raises questions with potential customers.
4) A company website offers you a different marketing channel.
Having a business website gives you an automatic internet presence. Think of it as an online billboard. Immediately you get another chance to introduce people to your products and services and a different way in which people can find you. (How many eyes your billboard draws, of course, depends on your conscious marketing efforts to get people's attention, such as SEO optimization, blogging, social media usage, and online advertising.)
5) Webrooming can lead customers to your store.
If you have a brick-and-mortar store, investing in building an online presence, such as an ecommerce website, can increase your store's profits thanks to the growing popularity of web space, where customers research articles online before buying them in-store.
6) E-commerce spending increases every year.
Statistics Netherlands has found several times that consumers have more. The urge to make purchases, especially online, is increasing. The convenience of buying products and services is wonderful for the consumer.
In short, a website acts as a digital business card, providing potential customers with information about your company and what you can do for them. Offering your products and services online can give a huge boost!