The 4 best tips to find out your keywords!
How do you find out what your keywords are you able to score high in Google? Unfortunately, no one can give an unambiguous answer to this, but what I do know for sure is that you can get high in Google without spending a lot of money.
Search engine optimization (SEO)
The word "keywords" also includes the term search engine optimization (SEO). The moment you type a question in Google, you will see results. These results answer your specific question. It is therefore important that the content on your website answers these questions. Google will then become a fan of your website and therefore place it higher in the results.
So we want to know which words / questions our target group asks Google. It is also advisable to see how often Google gets this question. Based on this information, you can see whether your current pages provide sufficient information or whether you need to create new pages, for example. The beauty of doing business on the internet is that you never have to be ready. You can create new pages at any time!
You can find out these keywords yourself and with the help of Google. The tips below will help you find the right keywords for your website optimization. Would you like help with this? We can take over or guide this process for you.
Tip 1 - Become best friends with Google Analytics
The moment you get visitors to your website, the use of Google Analytics is a must in my opinion. Analytics views the search traffic per page. Here you get an overview of, among other things, the keywords that Google reduces from your website. You know your position, how many people clicked and you can compare periods with each other. With Analytics you can therefore optimize your website with the keywords on which you have already received visitors.
Tip 2 – Long Tail Keywords
Yes, it does not feel good… but it is an important point to consider. Long tail keywords are 3 to 5 word phrases. It may be more, but most people type up to 5 words in a search engine. People who type in more than three words, who know what they are looking for. For example, if you are looking for women's shoes but do not yet know exactly what you are looking for, you can quickly type in "Ladies shoes". But when you want high heels with laces, you type: "High heels with laces". This is a typical example of Long tail keywords. The chance that you get higher in Google with such a keyword is many times greater than with a short keyword because this is not so specific yet.
Google has the so-called Google Keyword Tool. This is a free tool that you can use to find Long tail Keywords.
Tip 3 - Take a look at the neighbors' fence
This tip is perhaps the most important, because you can learn the most from colleagues who have been on the internet for a long time or who are at the top of everything. Take a look at the website structure, how are the texts structured, are images used, etc. It is of course not the intention that you are going to recreate or take over a site, but you can get inspiration and learn a lot.
Not only can you learn for the layout or structure of another website, but you will also find out on which search terms the company scores well. You can easily check this by unsubscribing from all Google services. This will cause Google to display more neutral results. You can then enter various search questions and you will find out whether there is a lot of competition. The moment you type something and you only get 2 or 3 good results, then perhaps this is the time to turn this into a nice web page and slowly build authority on various keywords.
You can also use paid systems for this competition investigation.
Tip 4 - LSI keywords
LSI stands for Latent Semantic Indexing and in short it means that Google not only ranks on what you have typed, but also does an analysis yourself. They search for related results that will appear at the bottom of your Google page.
When you type a question in Google, you often get searches related to what you typed. These are at the bottom of the page.
These results can therefore give you tips when (re) writing your content. Then create a web page that matches the search term that has been typed and also include the Google alternatives in this article. This is how you create a complete web page.