Recently we have received many emails asking what SEO actually means and why you should use it.
Search Engine Optimalization
SEO stands for "Search Engine Optimization" and popularly we call it: search engine optimization. In short, it means that you try to build / set up a website in such a way that you are on the top of Google (a search engine) come when people google a product or service you provide.
Google is actually nothing more than a question-answer function. You want to know something and google your question. The search results must answer this question and this method will lead you to websites. When creating your SEO, it is therefore very important that you become aware of what your potential customers will type in a search engine. It is of course a strange sensation when I search for a recipe for apple pie and then I get results from Google for making lasagna. So think carefully about customer demand.
Using SEO in three ways
Roughly speaking, SEO can be used in three different ways, namely:
Search engines read your website and take into account, for example, your URLs. URLs with strange characters will be less recognized by a search engine than, for example www.terdis-webhosting.com/offerte-aanvragen/ There are no weird characters like = -% & in this URL. So keep in mind during the website building that you write clear texts. Also consider the correct words and their order.
It is important that the content / content on your website is arranged as strategically as possible on relevant keywords. Incorporating the keywords in the title, subheadings and content of the paragraphs ensures that your website is better found. Note (!), Google does keep an eye on you not doing this excessively.
Link building is also an important part of your SEO. If you have a lot of links from external web pages to related pages on your website, you will rank higher in the search engines. The nice thing about this is that when third parties purchase your product or service and mention something about it on their website with your website included!
We hope that the above makes it more clear why SEO is important for your website and if you can not figure it out yourself? We have many years of experience in writing SEO website texts and can optimize your website so that the background of the SEO website is also technically correct.